There are many different SEO tools available on the market. Testing each one yourself to see whether it fits your needs and daily workflow is not always easy.
After all, doing so requires time and effort—and during that time, you are not earning anything. That is why review articles and experience reports exist, along with SEO tool comparison websites.
In this review, I will share my personal experience with the SE Ranking SEO tool.
Here you can test the tool by yourself for free!
SE Ranking Review: Dashboard, Setup, Configuration, and Reports
Once you have created a free account for the software and want to start using the SE Ranking SEO tool, you first need to create a project and define a few settings.
In addition to the project itself, you should also define several keywords so that their rankings can be tracked continuously. You can also select which search engine and country the monitoring should apply to.
If you want to create reports, you can do so either manually or automatically. You can also define templates for your reports within the tool.
SE Ranking Features: The Keyword Rankings Feature “Rankings”
To understand which URLs rank for which keywords, keyword monitoring is extremely important. This is one of the fundamental features of any SEO tool.
In SE Ranking, you can see in the dashboard what your average position in the search engine results is.
By clicking on the small blue bar icon in the lower right corner, you will be taken to another window. There you can view more detailed information about your rankings.
Here you will see the different keywords, their current rankings, and which URLs are ranking for each specific search term.
You can also view comparisons, including ranking changes from week to week. This allows you to continuously monitor your SEO work and its impact, both positive and negative.
The search volume is always an important metric, especially if you want to estimate whether it is worthwhile to optimize for a particular keyword. In SE Ranking, you can also see the monthly search volume for each keyword.
This information can also influence your overall marketing strategy.
Here you can test the tool by yourself for free!
SE Ranking Web Analysis and Detailed Traffic Insights
In this section, you can access more detailed information about your website traffic. You can see where your visitors are coming from and how your rankings are distributed.
The rankings are divided into groups such as Top 3, positions 4–10, 11–30, and so on.
To access all of this information, you need to connect Google Analytics. Once connected, you can see how your traffic is structured and where your visitors originate from—for example organic search, social media, or other traffic sources.
However, these are also the types of data that come directly from Google Analytics. If you have not connected the software with Google Analytics, you will not be able to access this information.
The same applies to Google Search Console. You can also connect it to the SEO tool in order to retrieve additional data and insights.
Additional SE Ranking Features: Analyze Competitors with the Competitive Analysis
Competition is part of every business. Knowing who your competitors are and understanding what they are doing can provide valuable insights.
By analyzing your competitors, you can gain ideas, inspiration, and even learn strategies that you may be able to adapt for your own projects. In this feature, you define who your competitors or main competitors are.
Once you have added your competitors to your account, you can see how your rankings develop compared to theirs for the keywords you have defined.
If you want to know who occupies the Top 10 positions for your selected keywords, you can also view this directly within the SE Ranking tool.
In addition, you will receive further information such as the Alexa Rank, MOZ Domain Authority, and the number of backlinks—both for your own website and for your competitors.
You can also view the visibility score in the competitive analysis. Visibility here refers to the overall rankings of both your website and your competitors.
Overall, the range of features offered in this section is quite impressive.
Here you can test the tool by yourself for free!
SE Ranking Content Marketing Plan: Ideal for Agencies
The marketing plan is a helpful feature, especially for beginners, to go through the necessary tasks step by step.
This allows you not only to get started easily with your project, but also gives you a kind of to-do list that you can work through. This helps ensure that you do not forget anything important.
Content marketing is important in every area, whether it is SEO, social media, YouTube, or other channels. That is why it plays a major role within SE Ranking.
Creating content takes a lot of time, so it should be created as effectively and purposefully as possible. Otherwise, it would simply be a waste of time.
Web Analysis Features: Get a Comprehensive Analysis with the Website Audit
A clean on-page optimization is essential to build a solid foundation. Based on experience, it is difficult to get a website with a poor foundation to rank well.
In such cases, a lot of work is required to correct the existing issues.
The web analysis in this review was convincing. Here, you receive a solid analysis of your website and the issues that were found.
Whether it is a website audit, SERP analysis, rank tracking, or other SEO features, you have a reporting tool that provides detailed information through SE Ranking.
For a quick overview, the dashboard is sufficient. Otherwise, you can set up automated reports, and SE Ranking will handle the rest.
Based on the errors and optimization opportunities that are identified, you can continue your work and further improve your website.
Here you can test the tool by yourself for free!
In addition to all the findings, you will also receive several important metrics related to your website, such as MOZ Domain Authority and Page Authority, as well as the number of indexed pages in Google, Bing, Yandex, and Yahoo.
SE Ranking also analyzes the usability of your website (based on the Google Mobile Friendly Test), PageSpeed performance (based on Google PageSpeed Insights), your meta tags, your content (duplicate content, headings, etc.), and your link structure.
This includes not only checking your internal linking, but also analyzing your outgoing links. A sample overview of this analysis can be seen below.
With these insights, you can quickly generate a website audit. This site audit can then be shared with clients or used internally to improve your own online presence.
As you can see, the SEO platform provides a clear breakdown of the different aspects of your website. In this way, SE Ranking becomes a valuable tool that helps businesses access important SEO data faster and more efficiently.
Here you can test the tool by yourself for free!
This gives you a clear overview of the current state of your on-page optimization and allows you to take action if adjustments are needed.
To see changes compared to previous analyses, and therefore measure the impact of your optimization work, you can compare different analyses.
You will find this feature under “Compare Analyses.” The same criteria used in the web analysis are applied here, allowing you to directly compare, for example, the results of the last two analyses.
You can also adjust the scanning and analysis behavior of your website. If it does not make sense for your site to be analyzed daily, you can change the frequency to weekly or another interval.
Search engine rankings, website checks, and other metrics can be viewed within the reporting section. For agencies, this feature is also available as a white-label solution, making it particularly useful for client reporting.
SE Ranking: Backlink Features
Since backlinks are an important part of SEO, and you may be actively building links, it can be useful to know whether the backlinks you have acquired are still active.
This is especially relevant when dealing with link purchases, link rentals, or link exchanges, where certain conditions are usually agreed upon.
For example, you may have agreed on how long a link should remain active when renting or buying a backlink. In such cases, having a link monitoring system is very helpful.
With SE Ranking, you can add your important backlinks under the “Backlinks” section and monitor them over time.
If a backlink is no longer online, you will be notified. In addition, the tool analyzes these links and provides useful metrics.
You can see how many backlinks you have, whether they are DoFollow or NoFollow, and which anchor texts are used most frequently.
You can even add links that you have marked as disavowed, helping you maintain a clear overview of your backlink profile.
The data-driven reporting within the backlink analysis module can be very helpful for your marketing efforts, allowing you to quickly identify important metrics for both your own projects and your clients’ websites.
Here you can test the tool by yourself for free!
Social Media Marketing
Social media is becoming increasingly important. Not only as an alternative traffic source, but also because social signals can partially influence the perceived relevance of a website in search engines.
With this SEO software, you can connect your Facebook and Twitter accounts. Once connected, the tool analyzes your profiles and provides you with the relevant data.
The advantage is that you can view all important information in one place, without constantly switching between tools such as Google Search Console, Facebook Insights, or Twitter analytics.
In addition, SE Ranking offers a social media feature that allows you to publish posts on Facebook and Twitter automatically after configuring them in advance, commonly known as post scheduling.
This is a useful feature because you can also analyze the performance of these posts directly within the tool and further optimize your social media strategy.
Additional SEO Tools from SE Ranking: Find Valuable Keywords with Keyword Research
In addition to the features mentioned above, this SEO software provides several additional tools.
You can use tools such as competitor analysis including PPC data, backlink analysis, a keyword research tool, a lead generator, and many others.
Since keyword research is such an important part of SEO, it is worth highlighting the Keyword Suggestion Tool in particular.
With this tool, you can perform a comprehensive keyword research.
Simply enter a keyword or search term, select the data source and language, and the tool will generate keyword suggestions for you.
Another useful feature is the ability to display keyword positions for specific keywords. Some competing tools, such as Mangools or Ubersuggest, do not always offer this level of detail.
You can also identify relevant keywords used by your competitors through the competitive analysis and even use them for your own marketing or advertising campaigns.
Here you can test the tool by yourself for free!
After a short time, the tool will present several keyword suggestions. Along with the alternative search terms, you will also see important metrics such as search volume, CPC, competition level, and more.
This can be very helpful when starting a new project or when looking for ideas for a new blog post in order to target additional search queries.
The long-tail keyword analysis is also particularly interesting. It allows you to plan and structure your content and information architecture more effectively. In many cases, it can even give you ideas for entirely new articles.
Since backlinks are also very important for SEO, it is worth taking a closer look at the Backlink Explorer. With this feature, you can analyze your backlink profile in detail.
Here you can see how many domains are linking to your website and which pages they link to.
The SE Ranking Backlink Explorer SEO tool displays this information clearly. You can also see whether the links are marked as follow or nofollow, the Domain Trust, and when the link was first discovered.
In addition, the tool shows the different anchor texts, their percentage distribution across your entire backlink profile, as well as the breakdown of dofollow and nofollow links, the number of referring domains, and the number of IP addresses.
You can continue to explore the data in more depth, which makes this feature both interesting and very useful, especially when looking for new backlink opportunities, including those used by your competitors.
Overall, this is a very useful module within the SEO tool.
Here you can test the tool by yourself for free!
Leads are always valuable, regardless of the industry. After all, leads can include newsletter subscriptions, inquiries about services, or other types of potential customer interactions.
To generate more revenue, you need to increase both sales and leads. SE Ranking can support you with lead generation.
The platform offers a feature called the Lead Generator. With this tool, you can create your own lead generation widget. In this review, you can see how the lead generator looks and works. You can choose whether the widget should appear as a:
- Button
- Web form
- Push notification
- Pop-up
Based on your selection, you can design your widget and customize it using HTML and CSS styles. On the right side, you can preview how the lead generator or widget will appear on your website.
At the end, you will receive an HTML code snippet that you can easily embed into the appropriate section of your website.
Once integrated, the SE Ranking Lead Generator will help you capture more leads directly from your website.
Here you can test the tool by yourself for free!
Pros and Cons of the Affordable SEO Tool
SE Ranking offers a wide range of features and SEO tools. However, as with any software, there are both advantages and disadvantages. Let’s start with the advantages:
Advantages
- With SE Ranking, you can perform a comprehensive keyword research. This allows you not only to discover long-tail keywords but also many additional keyword opportunities.
- The SEO tool has a clear and well-structured interface, making it easy to keep track of all important information.
- You can also monitor your keyword rankings, which is an essential feature for any SEO tool. SE Ranking provides this functionality through its keyword tracking and keyword manager.
- SE Ranking is an all-in-one SEO tool with many on-page SEO features, making it one of the more comprehensive SEO tools available on the market.
- One feature I particularly like is the backlink checker, which provides helpful insights and useful tools for analyzing your backlink profile.
- It also allows for quick SERP analysis, giving you a fast overview of search engine results.
- Another major advantage is that you can also analyze the rankings of your competitors in detail.
- The SEO audit tool helps you optimize your website more effectively. The website audit is especially useful for agencies, particularly when the data quality is reliable and helps you improve your site to attract more visitors.
- The software is also well suited for content marketing. You can even create content briefings and share them directly with your SEO copywriters.
- Local SEO is also supported by the platform.
- The software is continuously being developed and improved, making it a useful tool for both individuals and agencies.
- You can test the platform free for 14 days, and the pricing is very competitive compared to many other SEO tools.
Disadvantages
So far, I have not found any significant disadvantages.
The tool can truly save you both time and money. For a long time, I had not considered this software, but after testing it, I realized how powerful and useful it actually is.
Here you can test the tool by yourself for free!
SE Ranking Pricing: How Much Does SE Ranking Cost?
Let’s now take a look at the numbers and the pricing structure. After all, the cost of a tool should always be proportional to the value it provides. In this regard, the SE Ranking SEO tool offers a very competitive pricing model.
You can start using the tool from €39.20 per month with the Standard plan, without including any additional discounts. We will talk about the discount options later.
The entry-level plan allows you to manage up to 10 websites, includes up to 15,000 pages, and lets you monitor up to 17,500 backlinks, along with several additional features and tools. This plan is ideal for solopreneurs and beginners.
However, some features are not included in this plan, such as social media monitoring (SMM) and social media post management.
If you need more functionality, you can upgrade to the Pro plan, which costs €79.20 per month. With this plan, there are no limitations on the number of projects, and it includes a wide range of additional features.
Considering the extensive set of SEO features included, the pricing is very reasonable. Even the entry-level plan already provides many useful SEO capabilities.
For agencies and larger companies, the Business version may be the best option. Starting with the Pro plan, you can also use SE Ranking as a white-label solution.
If you want to use the API, the Business version is the right choice for you. This plan offers additional flexibility and advanced features, as shown below.
Another interesting feature is that every plan includes an AI text generator tool. You can control it with prompts, similar to how tools like ChatGPT work. This makes SE Ranking even more versatile and useful for SEO and content creation.
Here you can test the tool by yourself for free!
All of the plans mentioned above are priced per month, based on monthly billing, and include daily keyword monitoring. Overall, the pricing is already very fair in my opinion.
However, I also mentioned the SE Ranking discount, and this is where the platform goes a step further. Depending on the billing interval you choose, you can influence how much you ultimately pay for the tool.
For example, you can increase the number of keywords included in your keyword monitoring. This allows you to track more keywords, although it will slightly increase the cost.
Even though SE Ranking is already quite affordable, you can save up to 20% by choosing annual billing instead of monthly payments.
Alternatively, you can use the input form below to calculate the price for the SE Ranking tool. Based on your requirements, the system will assign you to the most suitable plan.
Here you can test the tool by yourself for free!
SE Ranking SEO Tool Review & Test: Final Conclusion
After this comprehensive review and experience report, it’s time to summarize the findings and draw a conclusion about SE Ranking.
The SE Ranking tool offers a wide range of features and capabilities to analyze your website both on-page and off-page.
This allows you to continuously improve your site and potentially increase your rankings in search engines. The available features are quite impressive, and the depth of analysis should be sufficient for most users.
In addition, the platform provides several other useful SEO tools, including keyword research, SEO on-page audits, the backlink explorer, and the lead generator.
With this SEO software, you can achieve a lot when it comes to optimizing your website.
In most sections, you also have the option to export the data if needed. Considering the price, I find the tool highly recommendable.
One of the most important aspects, in my opinion, is its ease of use. You can track many important SEO metrics, and the software is regularly updated with new improvements that make working with the tool even easier.
You can track keywords, view their ranking difficulty, analyze numerous charts and reports, and access tutorials in the backend that help you better understand how to use the platform.
Overall, it is clearly a powerful and helpful SEO tool.
My conclusion: it is definitely worth recommending, and you should test it yourself to gain your own SE Ranking experience.
Here you can test the tool by yourself for free!
